MENTOR (Mentoring Entrepreneurs Towards Digital Outstanding Results) is a project funded by the European Union through the NextGenerationEU program, with the support of the Ministry of Culture.

This ambitious initiative aims to support and guide the development of innovative projects in the cultural and creative sectors, fostering the digital transition of businesses and professionals involved.

The project seeks to assist stakeholders in these fields by providing tools and skills to tackle the challenges of the digital world and maximize the impact of their projects.

MENTOR targets professionals and organizations operating across a wide range of creative domains, including: music, audiovisual and radio, performing arts and festivals, visual arts, Cultural Heritage, publishing, and more.

The main goal is to equip participants with the necessary skills to thrive in an increasingly competitive and digital market. For example, participants will gain technical expertise for developing projects that make effective use of information and communication technologies, including the SmartPlace platform, which will enable them to manage their digital catalogs free of charge.

MENTOR stands out for the variety and quality of services offered, including:

• Training plans: accessible learning paths delivered online. On request, customized packages will also be available, including on-the-job training sessions with industry experts and access to specialized tools.

• “Ask the Expert” service: a team of professionals will be available to provide specialist advice, answer questions, and offer practical guidance on specific topics.

• Access to the SmartPlace platform: this tool allows for easy and free management of digital catalogs, offering a secure and innovative space for distributing and promoting cultural content.